Recruiting campaigns cause high costs. Therefore, solique continuously evaluates the performance of job advertisements on online platforms for its customers. The results are graphically presented in a dashboard and thus enable the data-based optimization of ad strategies.
In the new analytics dashboard from solique, the performance and costs (CPC: Cost-per-Click / CPA: Cost-per-Action) of online ad campaigns can be called up at any time – this after a one-time set-up process in which customer-specific desired evaluations are defined.
The graphical data presentation provides an informative overview of all publications (ads), clicks and applications per platform, and the associated costs. Insertions with the best price-performance ratio can thus be identified "at a glance". Additional analyses and interactive filters are available for further research.
A handy feature is that recruiters automatically receive a summary performance report for each advertised vacancy after publication. The reports contain a tabular overview of order and performance data such as publication duration, total costs, and the total number of clicks and applications generated for each booked ad platform.
Each insertion's success is also evaluated in terms of CPC and CPA and made comparable with clear diagrams within the performance report. This overview greatly simplifies controlling and reporting as well as the ongoing optimization of ad strategies for specific target groups and vacancies.